Tuesday, April 10, 2007

Not Just a Default Typeface

Today I had some free time and so decided to go to the MoMA during lunch. I hadn't been in awhile and I've been wanting to see the Helvetica exhibit. I was a little dissappointed that the exhibit was so small. If you happen to go, it's on the third floor in the Architecture and Design gallery. This year marks the 50th anniversary of Helvetica, designed by Max Miedinger and Edouard Hoffmann. It is considered to be one of the most important typefaces of the 20th century. If you look around, you'll start to see it everywhere: NY subway signs; logos for American Apparel, Fendi and Knoll; even on the 1040 tax forms. And if you can't get enough there is also Gary Hustwit's feature-length independent film entitled Helvetica. The screening in New York has been sold for weeks, but don't worry the DVD will be out this fall.