So, I hate voice mail. I hate seeing that red light when I step into my office. There are numerous passwords and codes to go through, and then the actual messages, most of them meaningless. If you can't hear the person's name or number, you have to listen two or three more times. All the while, I'm thinking why didn't this person just email me? And that's where Apple comes in. "On the iPhone, you don’t check your voice mail; it checks you. One button press reveals your waiting messages, listed like e-mail. There’s no dialing in, no password — and no sleepy robot intoning." Brilliant!!