Jane magazine will close this month after a nearly 10-year run, despite a turnaround effort that had shown signs of progress, Condé Nast Publications announced yesterday.
In the crowded field of women's magazines, Jane stood apart in aiming for a very specific demographic: single women in their 20's. It appealed to readers using an irreverent, conversational tone and an often low-maintenance approach (the lazy guide to great skin?).
But Jane also lagged far behind its main competitors in advertising sales. Condé Nast declined to say whether the magazine, which will not publish after the August issue, was making a profit.
This post is from Ed2010.