Monday, August 6, 2007

A Summer Typeface

Some things are made for summer. The summer hit, for example. Recently, I'm thinking of "Crazy" by Gnarls Barkley, "Hey Ya" by Outkast, or, this summer, Rhianna's "Umbrella" (which you might want to stand under whether it's raining or not). Summer brings us beach reads and popcorn flicks, and, of course, summer food — light, cool, and refreshing. Design-wise, we've definitely got summer clothes and summer places: wear your flip-flops out on the deck or your seersucker and khakis out to your country house.

So: why not summer fonts? I can't think of a good reason why not. Like all things summer, a summer font need only follow a few simple rules. Be catchy. Be simple. Be happy. And be gone soon enough to belong to a single summer only.

Everyone's heard of the Summer of Love. But I predict that this summer — in nerdy font circles at least — will be the Summer of Grouch. ITC Grouch, that is.

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