Tuesday, December 11, 2007

Martha Stewart Axes Blueprint

Martha Stewart Living Omnimedia has killed Blueprint. The magazine was billed as a "fresh, fun guide to personal style"... but staffers were told that MSLO had "misjudged the market." Instead, Blueprint is being folded back into Martha Stewart Weddings. Total number of layoffs is unconfirmed but FishbowlNY has it on good word that the company is trying to retain a number of employees. This follows on the earlier reports of firings at Martha Stewart. Update: Final issue will be January/February 2008.

Official press release after the jump, including information on the continuation of Blueprint's blog, Bluelines.