Friday, December 7, 2007

Rewiring Wired

Wednesday night SPD held a lecture with Scott Dadich, Creative Director & Bob Cohn, Executive Editor of Wired. Scott mapped out each step of his redesign beginning with the history of the Wired brand and logo. Then the concept of the square which lead to various choices about typography. It was all highly analytical, brilliant, and truly inspiring. I'm Wired.

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