Thursday, July 24, 2008

Chanel Art


Called Mobile Art, the structure itself was designed by the renowned London architect Zaha Hadid and will occupy the Rumsey Playfield, midpark at 70th Street, from Oct. 20 to Nov. 9. (It is Ms. Hadid’s first New York building, albeit temporary, and has already made stops in Hong Kong and Tokyo and is headed later for London, Moscow and Paris.)

Yet beyond its artistic mission, the pavilion is a provocative advertisement. Chanel, the fashion brand, commissioned Ms. Hadid to create the traveling structure to house works by about 15 hot contemporary artists. Each was asked to create a work that was at least in part inspired by Chanel’s classic 2.55 quilted-style chain handbag, so named because it was first issued in February 1955.

Above: The artist Sylvie Fleury’s video installation "Cristal Custom Commando," inside a giant Pop Art-style handbag, at the Mobile Art pavilion in Tokyo.

(Via NYT)

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