Since its debut last fall, “Gossip Girl” has always been more than a television series about its overt subject, the social machinations of Manhattan private-school students.
It has also presented a cavalcade of fashion, its primary viewership of teenagers and young women tuning in not only for the plots, but also to render judgment on the clothes. The extravagant wardrobes of the stars — a clash of piped blazers, tiny kilts, dueling plaids and festoons of jewelry — have inspired countless posts on fan Web sites, and magazine features about the female leads.
Now the show’s sense of style is having a broader impact, in the retail marketplace. Merchants, designers and trend consultants say that “Gossip Girl,” which is in summer reruns on the CW network before returning Sept. 1, just in time for back-to-school shopping, is one of the biggest influences on how young women spend. (Via NYT)