"The greatest results in life are usually attained by simple means and the exercise of ordinary qualities. These may for the most part be summed up in these two — common sense and perseverance." —Owen Feltham
Today, I was riding the subway and looked up to find some actually intelligent, well-designed ads. Nowadays there is such much clutter, let's call it what it is, crap! See, this Dentyne campaign proves that advertising can be thoughtful and engaging.