I came across the illustrations of Lovisa Burfitt via ffffound. What first caught my attention were her loose (and messy) sketches. How awesome is H&M for commissioning her to create wall illustrations for their Milan store!
A little bit more of clicking around and Googling shed more light on this obviously talented lady. In fact, she is a designer by trade, and have her own line, Burfitt for close to six years now.
It is not difficult to discern that there’s a punk undertone to Burfitt’s aesthetics. In fact, it often an overtone; however, the photoshoot for her S/S 09 collection is actually girly.